Première Vision Paris goes digital 15th & 16th September

In the absence of a physical show, cancelled this September due to restrictions imposed by the Covid-19 pandemic, the Première Vision Paris trade fair will be an online event this season.

Called The Digital Show, which debuted online at the Première Vision Marketplace in July, will take place 17th and 16th September, and exhibitors’ collections will remain accessible online throughout the season.

The Digital Show will feature some 1,500 e-shops, with more than 20,000 listed products and eight product universes: Fabrics, Leather, Accessories, Yarns, Denim, Smart Creation, Designs, Manufacturing;

Organisers said it will also have expanded services and features as since mid-March, the Marketplace has been available at no charge to Première Vision Paris exhibitors, allowing them to freely integrate their collections into their e-shops with no limit on the number of products presented, and no obligations in terms of commitment or duration.

There will be an interactive and functional digital catalog to energize business, helping to activate client/supplier contacts by facilitating direct contact while maintaining remote sales discussions and transactions.

 Company profiles can now integrate multimedia content - videos, images, texts, etc., to enliven

the presentations of exhibitors’ business activities.  

Enhanced content is on handto boost the visibility of the offer and guide buyers.  There will be new digital forums: the Première Vision fashion team has selected the season’s most creative and representative products from the exhibitors’ collections. These will be showcased in each company’s online shop, and promoted in the Marketplace’s online Magazine.

Seasonal inspirations, trends, directions: the entire autumn/winter 21-22 season can be found under the Magazine heading on the Marketplace website.

Look out for «The Futures of Fashion»: an exclusive program of 20 digital events to follow online to analyze and and decode both the season and the industry’s coming challenges: inspirational fashion seminars, conferences and webinars dedicated to the future of fashion.

PREMIÈRE VISION PARIS cancels its physical September edition and reinforces digital online event. Tranoï joins GL events Group.

They did hope they need not have to come to this but recent decisions by the French government banning the resumption of events of more than 5,000 people until after 31 October, along with new travel restrictions in many countries and the resurgence of an increased health risk, Première Vision have thus announced the cancellation of the physical show at Paris Nord Villepinte this September. 

PV Paris will proceed with an exclusively virtual format, the Digital Show on 15th and 16th September.

Throughout the past few months Première Vision, the international trade fair for creative fashion professionals, was determined to organise the September edition of Première Vision Paris, to support the fashion industry in the face of the unprecedented Coronavirus crisis, while guaranteeing all the requisite health and safety conditions would be in place. Encouraged by the initial indications of an improved health situation, and by the opening up of Europe after the lockdown, as well as by an increase in visitor pre-registrations in recent weeks, Première Vision did opt to maintain the physical edition of its Paris show this 15 and 16 September.  

However the organisers will proceed to stage the exclusively virtual format, the Digital Show on 15th and 16th September, confirming the industry's accelerated embrace of digital initiatives, a format that has been adopted by many trade institutions.

Even in the current climate of uncertainties, it is not a time for standing still but to join up with major players in your industry.  As the saying goes, there is strength in numbers.

So, it is not surprising for the industry to learn that, in search of new financial partners, Tranoï, a leading organizer of BtoB events for creative fashion brands, has joined the GL events Group, which is a 49% shareholder of the Première Vision group.

This is a major move to strengthen the two major players, creating a unique hub of physical and digital BtoB events, services and content to meet the market’s new challenges, from the upstream to the downstream of the global creative fashion industry.

Tranoï and Première Vision tell the industry that they share a common vision of fashion, both focusing on the creative process and championing the kind of unique, creative approaches that give the industry its force and richness. 

This shared vision is strengthened by their complementary nature within the industry. Each operates in the fashion sector but at different stages in the value chain, thus creating an integrated hub of fashion events. The combined expertise of the Tranoï and Première Vision teams provides an unprecedented synergy to develop and implement new projects to meet the challenges facing the fashion industry.

Boris Provost, Managing Director of Tranoï expands on its vision: “Our goal was to work with established partners who could provide complementary expertise, to collectively develop our offer of services. GL events and Première Vision meet every aspect of these requirements. The resulting synergy between two fashion and trade-show experts will help us develop ambitious transversal projects and provide an innovative offer of services for the entire market. I would also like to thank the Tranoï teams for their commitment, as well as all the partners who supported us during our search for new shareholders.”

Gilles Lasbordes, Managing Director of Première Vision adds: “With this closer relationship, as with the alliances we forged in 2019 with Fashion Source in China and The Materials Show in the USA, we continue to pursue our strategy of building a global and complementary offer as closely aligned with the market’s needs as possible. We look forward to collaborating with Tranoï’s teams, whose expertise will help give rise to new projects and, above all, new solutions to support the entire industry in this complex and fast-changing environment.”

Lenzing Introduces TENCEL™ Modal Fibers with Eco Pure Technology to Strengthen Sustainability Commitment

The Austria-based Lenzing Group announced at Premiere Vision Paris this week the introduction of Eco Pure technology which enhances the production of environmentally responsible modal fibers for the textile industry. 

Over the few past years, brands have made conscious decisions to better understand their supply chain with a core focus on sustainability and transparency in clothing production. In light of this, Lenzing's TENCEL™ Modal fibers with Eco Pure technology are identifiable through a special identification technology, making the eco-fibers identifiable throughout all stages of the textile manufacturing process. 

TENCEL™ Modal fibers with Eco Pure technology are produced exclusively in Austria mainly from beech wood sourced from sustainably managed forests across Central and Eastern Europe.  

“The ongoing innovation in cellulosic fiber technologies and eco-responsible production processes has witnessed more sustainable fiber alternatives across the textile value chain. This has provided businesses and brands with new opportunities and perspectives to enhance product quality and improve sustainable practices," said Florian Heubrandner, Vice President of Global Business Management Textiles of Lenzing.   

"The introduction of Eco Pure technology for TENCEL™ Modal fibers is providing brands and consumers with great comfort and more responsible environmental options. With sustainability in our DNA, we will continue to review customers’ feedback to develop and produce high-quality fibers that suits their needs and preferences.

“For the TENCEL brand, ensuring a sustainable supply chain has become very important, with a focus not only on ethical production, but also the actual fiber production process. In 2020, one of our main goals and a core business strategy will be to continue production of high-quality fibers that strive to set higher standards for industry sustainability and comfort. It is encouraging to see that the industry and consumers are paying more attention to sustainability. We believe that the popularity of sustainable fibers will continue to grow,” added Heubrandner.