Furla in Partnership with Magnificat to launch home line at Milan Design Week 2023 this April

Italian luxury brand Furla known for its desirable leather goods since 1927, has collaborated with Magnificat to launch the Furla Home line during Milan Design Week 2023 (April,18th-23rd 2023).

In synergy with the brand's expansion goals, the Bologna-based Furla Group has signed a licensing agreement with Magnificat for the development, production, and distribution of the home collections globally. 

Furla Home is a mash-up of temporal blend between fashion and design. Two worlds that merge and find legitimacy in univocal values, such as a focus on craft processes and technological innovation, according to Furla Home.

The Italian brand expresses an authentic, unique and inclusive lifestyle following its unique DNA; presenting a distinctive style, interiors of timeless elegance and an aesthetic that combines well with functionality.

Described as timeless elegance, Furla Home's furniture range features sleek designs that add a touch of class to any room. A mash-up of temporal blend between fashion and design, the two worlds of Furla and Magnificat merge in Furla Home to offer a distinctive style with an aesthetic that does not forgo functionality.

“It is an honour for us to be part of the Furla family. Our mission with Furla Home is to represent the most refined qualities of Italian lifestyle in the world. Every single creation is as synonymous with elegance and creativity as the brand it represents. The cultural values that inspire us are the natural extension of Furla’s DNA to dress homes.” said Alessio Sghinolfi, CEO of Magnificat

Tom Dixon showcases new collections in a Milan restaurant: The Manzoni

Good designs should be displayed of course but can benefit greatly from being shown off in a commercial setting that showcases their functionality.

This is the thinking behind London designer Tom Dixon's new venture in Milan as he has chosen to show off his new collections at The Manzoni currently until Sunday 14th April 2019 to coincide with Milan Design Week.

The Dining Hall in The Manzoni, a restaurant and also an experimental space cum a theatrical backdrop of Italian food and an international stage to present the designer's latest innovations and best sellers.

The Manzoni, a formal dining experience in the centre of Milan. Tom Dixon design meets Italian cuisine, expressed in a Restaurant, Showroom and Shop.

Tom Dixon has returned to Milan after a year's absence and decided that a better strategy for showcasing his design brand is to embed itself into the heart of Italy's commercial and cultural capital.

The Manzoni is a new 100-cover restaurant created by Tom's Design Research Studio.  It is pre-opened this week to coincide with Milan Design Week; after the fair it will re-open as a permanent restaurant and a showroom for his new collections.

The Jungle inside The Manzoni, Milan.

The Manzoni is open for Salone del Mobile from Tuesday 9th — Sunday 14th April 2019, and will re-open permanently after Design Week.

Tom Dixon says The Manzoni will be the brand's first mainland European home.
He says: "After years of doing 5-day exhibition in Milan, we finally decided that we had enough of putting such huge energy into pop-up interventions.  We wanted to look at different ways of being present in Milan.  With the city being so active and engaging right now, it is the right time to forget being temporary and build something permanent.

Tom Dixon's restaurant and showroom in Coal Harbour, London.  Photo by Lucia Carpio.

"Just like in London, we don't think it's enough to just have a showroom.  We need a place where people slow down and experience our products in a live setting.  There is nothing dustier than a conventional lighting and furniture showroom.  But with The Manzoni, people are able to experience our new collections in an active context.

Another view of the Dining Hall, in The Manzoni, Milan.

The bar and shop.

The Manzoni is a restaurant and also an experimental space, a theatrical backdrop of Italian food (lunch is by invitation only) and an international stage to present the designer's latest innovations and best sellers.  New collections on show include FAT, SLAB, OPAL and SPRING.

Every element of The Manzoni is an exploration of traditional and new materialities and manufaturing processes, according to Tom Dixon.  The materials have been sourced from different regions of Italy; stone from Mount Etna in Sicily, marble from Verona and flowers from Sardinia, for example.

The entrance of The Manzoni features a monolithic block of granite, which serves as the foundation of the bar.  Exotic lava stone tiles decorate the wall, which complements the materiality of the Testi stone bar.  New lighting range Opal illuminates the space with an ethereal glow.

The dining hall features monastic cork dining tables where guests are invited to dine in a communal setting for lunch and dinner.  Tom Dixon's new FAT dining chairs upholstered in Raf Simons latest collection for Kvadrat are shown here along with SPRING pendant light installations suspended from the ceiling.

In the gallery is a dense jungle of greenery supplied by Sardinian florist, Art Flowers Gallery.  Palms and vines flourish from spun aluminium planters and cluster together to create a wild overgrown oasis.  In the centre of The Manzoni is a courtyard which features a custom-made forest green marble table designed by Testi and JKL Design Studio.

Images of The Manzoni from Tom Dixon.