Lenzing continues to invest in Modal® towards technological leadership

Austrian fibre specialist Lenzing is determined to be a leader in technological development, having accumulated 50 years of experience in the production and marketing of its Modal® branded fibres for multiple uses in the fashion industry.

Earlier this week, Robert van de Kerkhof, CCO of the Lenzing group, highlighted a further benchmark in the company’s Modal production by emphasizing their strategy to continuously work on improvements, with specialisation as a key element.

“We are working continuously on improvements to our processes and have set further benchmark in Modal production with the adaptation of our production steps.

“The advantages of adapting the Modal production process are clear: Customers benefit from the very good processability which makes it easier to produce high-quality yarns. While different climatic zones and different spinning technologies, which can lead to problems with processing, play lesser roles when processing the new Lenzing Modal® fibers.

“Meanwhile higher production efficiency could be reached in the spinning mill. A patent has been filed for this new technology making Lenzing Modal® fibres universally applicable in the fibre processing industry.”

He added that Lenzing Modal® fibres which recently celebrated its 50^th anniversary is a global success and have been a permanent feature in international collections in the fashion industry. 

Lenzing Modal® fibres are particularly successful with figure-hugging products such as day and night wear and homewear. Certification according to STANDARD 100 by OEKO-TEX® Class 1 makes the fibres particularly well suited to baby and children's clothing, which could be a future market for Lenzing Modal® fibres.

Lenzing Modal® celebrates 50 years of Softness

Softness, a comfortable fit and skin-friendly materials are among the key elements that consumers look for in innerwear and sleepwear, according to recent studies and they would often find that garments that offer the desirable effect of a very soft hand-feel would carry a hang-tag featuring the Lenzing Modal® brand. 

See video of Lenzing's Modal - 50 years of Softness.  Click HERE.

The Modal® fibre, one of the star products of Austrian company Lenzing, celebrated its 50^th anniversary this year, which culminated on November 19^th, when Lenzing played host to global key customers and friends of the brand at the Lenzing headquarters in Austria.  

Led by Chief Commercial Officer Robert van de Kerkhof, the celebratory day featured a seminar of informative presentations by Lenzing executives and industry experts to highlight the company's new business strategy, the historical journey of the Modal® fibre, its unique DNA based on softness and natural origin.  Very importantly, the event highlighted the original source of Modal® that came from the Austrian sustainable forest and that Lenzing's own uniquely-designed production process that results in recovering and recycling up to 95% of the fibre's chemicals and co-products that can be harnessed to manufacture other products such as "good" sugar for chewing gums, salt produce for the glass industry and biodegradable packing tubes for supermarket fruits and vegetables.

The Modal® celebratory day concluded in the evening at the historical Villa Toscana in Gmunden,   Austria with a gala dinner and a special ceremony to honour their global customers who had flown in for the event from around the world.

Lenzing Group's COO Robert van de Kerkhof (blue tie) and CFO Thomas Riegler cutting the 50th anniversary
cake at the Lenzing Modal® gala dinner, which took place at the Villa Toscana in Gmunden, Austria
on November 19th.

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Photos supplied by Lenzing AG, photographed by Susanne Kurz.