As there will be ongoing restrictions on our daily life at the moment, the UK government has announced relaxing the rules on indoor mixing for a five-day period over this jolly Christmas and retailers are gearing up for record discounting this Black Friday, done mostly online.
According to data analysis of online shopping website LovetheSales.com, following the buying behaviour of 6 million online shoppers, comfort clothes remain best sellers.
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| Mask and kimono from loungewer brand niLuu, using 100% Bemberg™ from Ipeker Textile. |
Demand for loungewear has has surged more than 122 percent in November so far, compared to November 2019 figures.
Brands such as Ugg, Calvin Klein and Nike are doing particularly well in terms of consumer demand. In category items hoodies are up 164 percent, joggers 118 percent and sweatshirts 81 percent. Calvin Klein and Nike saw an increase of 42 percent and 25 percent respectively.
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| Zurs Cargo joggers by recycled fashion brand Ecoalf, made of Bemberg™ |
Expectedly, due to most people working from home, demand for smart clothes has waned, dropping -145 percent in November, as people continue working from home.
Sales of suits are down -166 percent, belts -150 percent, men’s shirts -130 percent and smart trousers -127 percent.
With Christmas and New Year’s celebrations likely limited to small gatherings according to government guidelines, party clothing has seen sales fall -99 percent on average. Wrap and body-con dresses saw the greatest fall with -115 percent and -99 percent each. Cluth bags fell -61 percent and sales of shoes fell -95 percent.
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