UK premium interiors fabric brand ILIV has opened a new showroom in London at the Design Centre, Chelsea Harbour, marking a significant step in its expansion within one of the country’s most influential design destinations.
Situated on the fifth floor, the showroom forms part of the recently launched Design Emporium Collective — a curated, multi-brand concept space bringing together a diverse selection of homeware and interiors brands.
The new space will serve as ILIV’s dedicated London hub for its residential collections, positioning the company at the heart of the capital’s design community. The showroom is also expected to strengthen relationships with interior designers and retail partners while supporting the brand’s growing network.
Visitors to the showroom can explore a carefully curated edit of ILIV’s pattern books, full-length fabric displays and a selection of take-away samples. The space showcases the brand’s latest collections, alongside a wide range of plain and textured fabrics, all presented within a design-led environment intended to inspire.
Designers and visitors are invited to explore the new showroom by taking the express lift to the fifth floor of the Design Centre East.
Jason Kenworthy, CEO of ILIV, described the opening as a key milestone for the business.
“Opening a showroom at Design Centre, Chelsea Harbour is an exciting milestone for ILIV. The Design Emporium Collective provides a wonderful opportunity to showcase our collections in a creative environment while strengthening our relationships with the interior design community,” he said.
ILIV specialises in textiles for both residential and commercial spaces, supported by a global team committed to innovation and quality. The brand focuses closely on detail to help interior design professionals create and transform spaces.
ILIV is part of the SMD Group, founded in 1987 in Lancashire, a region renowned for its rich textile heritage. Since its beginnings as a family-owned business, the SMD Group has evolved into a leading force within the interior textiles market.
Known for its eclectic style, ILIV draws inspiration from archive documents through to contemporary geometric designs, reflecting a versatility that complements both modern and traditional interiors.
