Fashion Trade Fair: Moda x Pure Debuts at Spring Fair, Showcasing Fashion Trends and Industry Insights

Launched today at Birmingham’s NEC, Moda x Pure makes its debut as the newest addition to Spring Fair. Running until February 5th, this dynamic fashion trade event welcomes industry experts and buyers to explore an exclusive selection of Womenswear, Clothing & Footwear, Fashion Accessories, and Jewellery & Watch. Alongside the curated showcase, attendees can engage in a compelling lineup of educational sessions and catwalk presentations.

At the heart of the show, The Inspiring Retail Stage hosts the Moda x Pure Catwalk, featuring bold styling and trend-forward looks from exhibiting brands.

A highlight of the catwalk is The Pure Edit, spotlighting brands previously featured at Pure, including Angeleye, City Goddess, Trixxi, and AX Paris. This season’s theme, A Modern Love Story, blends contemporary fairy tale elements with practical, romantic designs. Expect silk satins, lace, and embellishments, seamlessly paired with urban tailoring to create an ethereal, dreamlike aesthetic in soft, delicate hues.

The catwalk will also showcase collections from exhibitors such as Target Dry, Goose Island, Fabuline, and Sunco Knitwear, presenting an inspiring mix of styles for the upcoming season.

Supporting Emerging Talent

Committed to fostering the next generation of fashion innovators, Moda x Pure has partnered with the Graduate Fashion Foundation, a key organization in the industry. This collaboration provides a platform for four Graduate Fashion Week designers to present their visionary collections alongside established brands, offering fresh perspectives and creative ingenuity to the trade audience.

Industry Insights & Expert Talks

The Inspiring Retail Stage will host engaging panel discussions, providing invaluable insights into sustainability, technology, and emerging fashion trends.

Jeff Banks, a legendary figure in British design, will reflect on his 60-year journey in licensing, branding, and fashion, sharing personal anecdotes and hard-earned lessons.

Kate Hardcastle will deliver a keynote on The Science of Shopping – What Consumers Want Next, offering deep insights into evolving consumer behavior and actionable strategies for retailers.

Andrew Xeni, founder of sustainable fashion brand Nobody’s Child, will share his expertise on scaling an eco-conscious brand in today’s competitive digital landscape.

For retailers looking to expand into homeware, Trendhub’s creatives will reveal AW25/26 Homeware and Festive trends, highlighting the interplay between minimalism and abundance, raw craftsmanship, and bold print layering.

Relaxation & Hands-On Experience

Visitors can unwind at the Moda x Pure Fashion Café, a stylish retreat offering coffee and inspiration. Pop-up activations include styling sessions with Visual Merchandising Specialist Sarah Manning, where buyers can experience Moda x Pure brands like Yumi, Goose Island, Trixxi, Angeleye, and AX Paris firsthand.

A New Era for Spring Fair

Soraya Gadelrab, Event Director at Spring Fair, shares her excitement:

“Moda x Pure marks a thrilling new chapter, bringing together contemporary fashion, bold trends, and essential retail insights. The Moda x Pure Catwalk will bring these collections to life, offering a front-row seat to the season’s most exciting looks. This collaboration celebrates creativity and innovation, giving attendees an unparalleled opportunity to discover new collections and connect with industry leaders.”

She added that with its carefully curated selection, expert-led discussions, and immersive fashion experiences, Moda x Pure sets the stage for an inspiring and forward-thinking season at Spring Fair 2024.

About Spring Fair

Spring Fair is one of the UK’s leading retail event attracting 38,000 buyers with a combined budget of £2.25bn. 

2025 will celebrate 75 years of rich heritage. as it was inaugurated by the Queen in 1976 when it moved to the NEC.

For full details on Spring Fair and Moda x Pure, click HERE.

Interior Trend: Lemieux et Cie’s History-Inspired Wallpaper Collection Now at Beautiful Walls

Wallpaper is having a nostalgic comeback in interior design, and Lemieux et Cie’s latest collection captures this perfectly. Designed by Christiane Lemieux, each design in the collection draws on historical wallpaper styles from around the world, crafted meticulously by hand.

Lemieux Et Cie Zora Wave - Denim, available at Beautiful Walls
Artistic brushstrokes interpret waves in motion that crash and swirl from the central wellsprings of Zora Waves.  A retrospective from the private collections of Christiane Lemieux featuring global, artistic, and handcrafted designs. 

It is typified by richly layered designs that are effortlessly relaxed, according to Tim Dixon, Managing Director of retailer Beautiful Walls.  

Tim said: “This collection was inspired by the wallpaper classics of years gone by, and given a modern update for 21st century living.

“While each design within the collection has been created for visual impact, there is a subtleness to the range to ensure it works in harmony with existing home styling.”

Lemieux Et Cie Rousseau Paperweave - Indigo, available at Beautiful Walls
The hand-dyed yarns of an Indonesian ikat influence Rousseau Paperweave's diamond tapestry weave made from organic paper. 

 

The collection offers 14 unique designs, spanning geometric patterns, florals, painterly motifs, and tapestry-inspired prints, with an abstract mural of rolling ocean waves as a standout piece. Each design draws from Christiane Lemieux’s private archives, showcasing global, artistic, and handcrafted influences. Her brand, Lemieux Et Cie, epitomizes luxury through minimalist refinement—richly layered yet with an effortless, relaxed elegance. This deeply personal style reflects a commitment to quality, craftsmanship, and the beauty of imperfection, as described by Beautiful Walls.

Lemieux Et Cie Painterly Labyrinth - Navy, available at Beautiful Walls
Known as the Venice of Provence, the canals and bridges of this dockside town give Martigue Stripe its coastal sophistication.

Highlights include Painterly Labyrinth, a design inspired by the structures of an ancient maze, which is available in five colourways, and Orly Tigers, which depicts the heirloom prayer rugs from Tibetan monasteries.

Lemieux Et Cie Orly Tigers - Taupe/Charcoal, available at Beautiful Walls
The heirloom prayer rugs of Tibetan monasteries inspired European tapestries
such as the stylized rendering of Orly Tigers. 

The look of handcrafted artisanal weaves is brought to life in Kami Paperweave, while Plein Air Palms is an impressionist take on palm fronds.

Lemieux Et Cie Plein Air Palms - Green, available at Beautiful Walls
Artistic brushstrokes create an outdoor landscape of Impressionist palm fronds and stems in Plein Air Palms. 

Tim added: “This is a curation that pushes boundaries with texture, pattern, and colour, offering a unique way to elevate your space. Whether you're drawn to the timeless elegance of damask or the modern edge of geometric prints, this collection has something for all interior fans.”

Lemieux Et Cie Avril Chinoiserie - Coral, available at Beautiful Walls
Western paintings of flowering branches compose Avril Chinoiserie with the exotic air of mystery associated with classic Asian art and style.

New York-based LEMIEUX ET CIE was launched in 2020 by designer and home furnishings entrepreneur Christiane Lemieux with a focus on the creative design process, partnering with master artisans and producers around the globe, and letting the creative process happen.

Beautiful Walls is a family-run business boasting exclusive wallpaper collections to suit all interior tastes.  It started as The London Paperhanging Company in 1854.

All images courtesy of Beautiful Walls.

Angular crystal stones and tribal colours form Swarovski's new jewellery inspiration for Autumn/Winter 2017/18

The new season hones in on the crucial human-identity-defining activities of eating, working and travelling, under the influential notion of sustainability and ethical behaviours, with tribal patterns and colours to project the new inspirations for jewellery, according to Austria's leading crystal authority, Swarovski.

Richly fanciful textiles playing up theatrical and spectral decorations as
seen at Premiere Vision Paris fair in September 2016.
To read Swarovski's trend analysis, click HERE. 

Judging from designer collections recently seen on European catwalks, and at major international trade fairs, bold decorative elements and opulent surface treatments bordering on excess are the way forward in a world dominated by technology.

Crystal jewellery with edgy gender-neutral designs forge one of the key trend influences from Swarovski.
New for Autumn-Winter 17-18 include BeCharmed Beads and angular crystals, Dark Rainbow effects, amd metal tones.

For Autumn/Winter 2017/18, the overall title is "The Nature of Us".

Click HERE to read in full.

All photos © Lucia Carpio.