Copenhagen Fashion Week launches its new digital universe, CPHFW72H, designed to stream this season's shows, talks, and events.

Founded in 1999, Stockholm-based Whyred joins Copenhagen Fashion Week showing its elevated classical designs, with a focus on wardrobe staples.  They recently announced their new Creative Director, Jessy Heuvelink, joined the team Spring 2020.

This season, Copenhagen Fashion Week features 32 shows and presentations from a breadth of designers like Ganni, Stine Goya and Holzweiler.

While the show continues to host physical events, this edition of fashion week will expectedly be adapted in compliance with the Covid-19 health and safety measures.
Furthermore, in order to make it possible for all brands to participate, there are no rules dictating the show format. The result is a range of installments - pre-produced and live - with everything from adapted runway shows, presentations, films, exhibitions, and installations.

Beginning with a digital show on Monday 10 August at 10 am CET, Swedish brand Whyred inaugurates the new digital universe CPHFW72H celebrating 72 hours of shows, events and talks. Henrik Vibskov will officially close fashion week with a physical presentation to be livesteamed.

The new universe CPHFW72H - presented on copenhagenfashionweek.com - gathers together a progeamme of talks and events all in one place to live-stream Copenhagen Fashion Week's digital advisory board consists of Ganni founder Nicolaj Reffstrup, Moon CEO Martin Gjesing, Stine Goya CEO Thomas Hertz, Holzweiler creative director Susanne Holzweiler, Marimekko CEO Tiina Alahuhta-Kasko and Hope creative director Frida Bard.

"We are very excited to fulfill the vision of a hybrid version of Copenhagen Fashion Week, meaning that anyone - whether in person or digitally - is able to access this season's 32 shows and presentations," states Cecilie Thorsmark, CEO of Copenhagen Fashion Week. "We're extremely excited to see how this development can foster original creative material and cultivate new relationships with editors, buyers and consumers," continues Ms Thorsmark. 

Anticipating the absence of several international journalists, editors and buyers this season, each designer on the show schedule will engage in a live Q&A with some of the most experienced fashion professionals in the world from the likes of Vogue Runway, Vogue Business, Forbes and WWD directly following their show. 
In the present climate, Copenhagen Fashion Week introduces "Small Talks - Big Conversations" - a string of important discussions delving into real, sometimes uncomfortable, topics crucial to moving forward.
To be featured are topics like "Anti-racist practices in the Scandinavian fashion industry" and "Working conditions for emerging designers," hosted by speakers such as Fanny Moizant, co-founder of Vestiaire Collective; Sara Maino, head of Vogue Talents; and fashion activist and professor Kate Fletcher.   Visit copenhagenfashionweek.com to see the schedule of events, talks programme and live Q&A's.

Scoop trade fair owner has taken over PURE London

Just when PURE London and Scoop International - two established London trade shows - are launching their Spring 2019 editions this weekend, news have emerged this week that the two are to be consolidated under one owner.

This should be seen as a welcoming development, as buyers and exhibitors will be able to economise on time and investment to attend one rather than two separate yet overlapping events in the future, although both fairs are different in feel and approach.

According to a report by Drapers, independent retailers, brands and agents were largely supportive of the consolidation following the corporate takeover of Pure London this week, believing more “synergies” will be created across events.

ITE, owner of Moda, Scoop and Jacket Required, completed its £300m purchase of Ascential’s exhibition division, which operates Pure London, and Spring and Autumn Fair.

According to Drapers’ report, Mark Shashoua, chief executive of ITE, said the exhibitions will receive investment following the deal: “Under ITE’s ownership we look forward to treating [these events] as core, giving them the investment, management focus and international platform they need to grow,” he was quoted as saying.

Ian Campbell-Smith, director at sales agency Palladio Associates, told Drapers that  the deal was an opportunity to create more synergy between the shows and that the opportunity for a linked event between Scoop and Pure could be beneficial.

“There is a crossover [in terms of brands] between Scoop and Pure but only 15%-20%. There is not much cross-pollination and the two events could allow London to be a stronger location.”

Another womenswear agent said the shows should be consolidated: “I’ve always been of the opinion that there should be only one major show for our sector. It’s for the convenience of the buyers and many buyers do both. It’s expensive and not convenient.”