London Fashion Trade Fair: Scoop Announces New Venue and Campaign for SS 2025

Scoop, the UK’s premier contemporary fashion and lifestyle trade show, is set to make an exciting move to Olympia National Kensington, London, for its Spring/Summer 2025 edition, running from 13–15 July 2025.

The show’s new home—an iconic, recently renovated heritage venue with a rich fashion legacy spanning over a century—offers an elevated and spacious setting, ideal for showcasing Scoop’s growing roster of exclusive and emerging designers.

Scoop Founder and Managing Director Karen Radley shared her excitement about the relocation: “We’re always seeking out what’s new, and our beautiful new home will soon reveal its most inspired version yet. We can’t wait to welcome everyone to this exciting new chapter.”

The upcoming S/S ’25 season, themed ‘For Fashionable People’, promises a vibrant celebration of creativity, style, and culture. With a dynamic mix of fashion, lifestyle, and iconic art influences, the show will embody the optimism and joy that have become central to the Scoop experience. While full details remain under wraps, this landmark season is expected to deliver a fresh, feel-good atmosphere in its stunning new location.

Radley, known for her impeccable eye for global talent and trend-aware curation, added:  “This season at Scoop will be a true breath of fresh air. Buyers will step into our sunlit new home at Olympia National Kensington and discover a showcase of emerging designers ready to make a major impact on the UK market.”  

Firmly established as a highlight on the international trade show calendar, Scoop S/S ’25 will present a finely curated selection of premium women’s fashion, along with luxury home, beauty, lifestyle, and men’s collections—all under one iconic roof this July.

Fashion Trade Fair: Copenhagen Fashion Week Announces Show & Presentation Schedule for SS25

Copenhagen Fashion Week is going from strength to strength, announcing the next edition of shows, exhibitions and presentations for the Spring Summer 2025 season will take place from August 5 - 9, 2024, featuring 44 brands and institutions.  

The trade show is building its momentum on its unique blend of reputable Nordic names and international vanguards in its  four-day programme underscoring its rise in the global fashion calendar, highlighting both key international and Nordic leaders, along with emerging innovators. 

This edition will continue to introduce new designers, welcome back returning brands, and host exciting new names over the duration of the show, while the trade show has also reaffirmed its partnership with Fashion Helsinki as Knowledge Partner of CPHFW NEWTALENT.

Runway shows and presentations will integrate to allow for a more versatile offering, reflecting the evolving creative landscape of the Nordic fashion industry.  All shows will be streamed live on the CPHFW YouTube channel and accessible on the Copenhagen Fashion Week homepage for our global audience. 

Presentation slots, allocated a two-hour window, will be interspersed between shows, allowing guests to attend both. Futhermore, the schedule will include a break on Tuesday, Wednesday, and Thursday, providing space for a burgeoning lineup of talks, events, showrooms, and trade fairs.

CPHFW has also established the NEWTALENT scheme to nurture, develop, and promote emerging Nordic talent on a global scale.

Each of the brands admitted to this scheme will be provided with sessions from globally leading mentors and advisers. 

These industry leaders have committed themselves to uplifting the emerging talent from the Nordics and sharing their knowledge and expertise to encourage business growth and strong foundations.

The lineup of international mentors for the August edition has now been announced. They include: Bruce Pask, Senior Editorial Director of Neiman Marcus; Clara Cornet, Fashion and Beauty Strategic Partnerships of Instagram; Denise Christensen, CEO of Birger Christensen Collective; Dio Kurazawa, Co-Founder of The Bear Scouts; ESPRIT Representative Ida Petersson, Co-Founder, Good Eggs Agency; Julie Verdich, Material Innovation Lead of GANNI; Mahoro Seward, Senior Fashion Features Editor of i-D; Nicolaj Reffstrup, Founder of GANNI; and Vikram Menon, Director & Finance Consultant of Fashionex.

Trade Show: Just Around the Corner moved to Tobacco Dock in Wapping, East London

Bravo to organisers of the Just Around the Corner (JATC)  fashion trade fair - which took place July 16 - 18 2023 for the SS24 season -  for picking a new location in the historical Tobacco Dock in Wapping, East London.  

The show was held at the same time as two other fashion events: PURE and SCOOP at Olympia London.  Though not quite round the corner from those events, Wapping is still easily accessible to get to by public transport, approximately 40-minute on TFL from Kensington.

The Tobacco Dock building complex offers ample natural light and presents a relaxing atmosphere, as much of the original charm of the architecture has been preserved.  

Organisers made good use of the complex which included a central courtyard, perfect for refreshments offered by the organisers and for networking.  This is surrounded by interconnected spaces (originally warehouses with high ceilings).  Exhibitors' stands were placed in an open plan format in connecting "rooms" franking the centre courtyard.  

As JATC has proven, the venue is a great place for exhibition and events, and would serve well as an adaptable space for conferences, concerts, cultural festivals, and even television and film shoots. 

The history of the dock was closely tied to the area's maritime past and the flourishing trade of tobacco in the 19th century. 

The revitalization of Tobacco Dock has not only preserved a piece of London's maritime history but also injected new life into the Wapping area. The complex serves as a reminder of Wapping's connection to the city's trading past and stands as a vibrant testament to London's ever-changing urban landscape.

JATC showcased a curated selection of 90 fashion brands, featuring sports and streetwear, contemporary fashion, denim and athleisurewear, as well as jewellery, lifestyle and beauty products, zoned under headings of Womenswear,  Menswear,  Together, Responsible, Footwear & Accessories and Lifestyle & Beauty.

There were more than 40 new brands to the event, including Mitchell and Ness, Beaumont Organic, Face Junkie, Margaret Dabbs, Great Plains London, Miss Sixty, P448, Mou, Nine West, Scholl, Sloggi, Free People.  Jewellery and beauty brands, included Milly Grace, Gemsa London, Maeva Rae and Toolally.

Fair creator and director Juls Dawson said they received high volume of positive feedback on the new venue's stunning aesthetics, spaciousness, abundance of natural light and accessibility for both buyers and brands.  The historical Tobacco Dock will certainly provide ample space for future growth.

The next JATC fair will take place February 11-13 2024 for AW24.

All photos by Lucia Carpio.

Trade show: Scoop fashion fair delivered a triumphant Spring/Summer 24 season

SCOOP premium contemporary fashion and lifestyle trade show, held from July 16 - 18 2023, greeted fashion buyers with a Moroccan-infuenced theme for its open and airy interiors decor, making use to great effect of the natural light that filled the West hall of Olympia London in Kensington.

Celebrating a triumphant Spring/Summer 24 season, the show offered an edit of over 250 contemporary womenswear, menswear, accessory and lifestyle collections exclusively curated by the show’s Creative Director and Founder, Karen Radley.  Designers commented on the incredible atmosphere, and styling of the event as well as the strength of the retailers attending.

Organisers reported the show was buzzing with buyers from across the country and internationally including teams from Fenwick, Selfridges, Harvey Nichols, Liberty, Galleries Lafayette, Anthropologie, Le Bon Marche, John Lewis, Hoopers, Macbees, Cavells, The Dressing Room, Aisling Maher, Anne Furbank, Collen and Clare, Jules B, Chatterton and many more. 

Cecile Massabie and Catherine Gomez from Paris retailer Galeries Lafayette said, “The curation of the show was lovely! We loved how the collections were styled and mixed, it was a beautiful environment. We especially liked Siamese Dreams, Agua Bendita and Scarlett Poppies. Louise Misha was a really interesting collection.” 

Julie Dennis from Jules Boutique commented, “This is the best show yet! We found some great new designers and I’m happy to say that I placed orders with 3 new collections as well as the designers that I always do. The show had a great atmosphere and we actually preferred it to the Saatchi Gallery. It felt really airy and spacious and easier to see new brands.” 

Angie Lou from Angie Lou Boutique said, “It's always beautiful and so enjoyable to come to Scoop. I managed to find Lola Casademunt by Maite and I wanted to mix up footwear in store so was pleased to find designer Lemon Jelly and lovely Espadrilles by Castana.” 

Johanne Taylor from Wild Orchard added, “We had a great Scoop, found a new brand and placed orders with existing. With so many of our brands being in one place it has made our buying trip so much more productive.” 

Exhibiting fashion brands were equally complimentary of the show this season.

Florence Chandler-Lee from International Designer Fashion Agency, Studio Thirteen showcased collections from TreBarraBi, Pearl & Caviar, Maurizo Mykonos and more and said, “Scoop is the hotspot for UK buyers, who travel from all over the country and beyond to be here.  Everyone we wanted to see has come and it has been a very successful show for us.  We love the space and the signature Scoop ambience and feel it sets the scene for our collections.” 

Nicola Orme Co-Founder and Designer of Queens of Archive said, “We are showing at Scoop for the first time this season. We were attracted to the show because of the retailers they welcome, the other brands that are showcasing here - it is all very premium, and the feedback we have heard from other designers.  We‘ve been turning heads all show, and the reaction to our collection has truly blown me away. We have been inundated with new business and coming to Scoop has absolutely been the right decision for us.” 

Jens Kvorning, Head of Internationalisation at SMV Danmark commented on the 16 Danish collections showcasing at Scoop this season, “We have been bringing Danish fashion collections to Scoop for 6 years and have always had a great experience at the show.  The designers this season love the venue, how open and easy it is for the visiting retailers.  They have all had a successful show and met with many new retailers.” 

Marika Drakakis from Traffic People said, “This is our first time showing at Scoop and I love the whole atmosphere and environment.  We have seen all the retailers we expected to see, and opened a lot of new accounts as well as made many more appointments for the showroom.  We have dressed some of the girls welcoming guests to Scoop and I think this has attracted attention to us and our collection!” 

Amanda Connock Founder of Connock London said, “We have been coming to Scoop for eight years now!  We do it every season and we always come back.  We started coming to Scoop to find independent boutiques to stock our collection and we love seeing so many of those stores every season.  For many we have become their signature scent, our product works so well in these stores and doesn’t distract from fashion collections. Scoop is different from everything else that we do, and it really works for us!  The quality of buyers is unmatched and our position right at the entrance this season has meant that we have met everyone that has walked through the door!” 

Wendy Dunne Founder of Lilly Pilly said, “Coming all the way from Australia we did a lot of research to ensure we would be at the right show.  All the feedback we had on Scoop reassured us on the premium designers, the aesthetic of the show and the quality of the retailers.  I am really excited by the leads I have made, and I will definitely want to return next season.” 

Panos Papanderou from Monochrome added, “I go to Paris, Milan and Miami and I can honestly say Scoop is the best show!  The details are beautiful and the music, you don’t see it anywhere else!” 

Scoop’s exclusive showcase also included inspirational collections from Marches Rosa, Saint Armont, Agua Bendita, Huit8, Siamese Dreams, Hanro, Chie Mihara, HIGH, Mes Demoiselles, Transit, Lola Casademunt by Maite, D.A.T.E, Louise Misha, Yerse, Mos Mosh and many more.

Commenting on the success, founder Karen Radley said: “We are closing doors on what has been a truly ‘Exceptional’ season! I have loved seeing buyers reactions to our Moroccan wonderland and the collections and also hearing from our designers how successful the event has been for them.”

All photos by Lucia Carpio

Trade show: PURE LONDON delivered successful July 2023 edition at Olympia London

PURE London took place from July 16- 18 2023 at Olympia London in Kensington, concurringly with SCOOP fashion fair around the corner, welcomed fashion and accessory buyers from major retailers, shops and boutiques from London, across the country and various international markets.

PURE, which this season focused on the Spring - Summer 2024 season, provided three days of trend-led fashion and educational content through catwalk shows, talk events and inspirational trend presentations.  By staging a new more open layout with a nature-verse theme, the show felt more compact and user friendly for visitors to preview the latest on offer from some 220 companies and brands, covering women's wear, accessories, footwear, jewellery and sustainable fashion and products.

Event Director at Pure London, Gloria Sandrucci placed the focus this season on newness. This thread ran through the show which presented a new look and edited layout, welcomed a host of exciting new international brands, celebrated the return of UK retail stalwarts, showcased the new POP destination which proved popular with buyers and, as part of the new collaboration with Graduate Fashion Week, placed graduate designs on the Pure London catwalk. Pure London’s SS24 overarching theme Nature-verse carried across the show’s content, brands, and styling and gave the show a fresh and vibrant personality. 

Jayley

According to the organisers, Pure London attracted buyers and retailers from the likes of John Lewis, ASOS, Galeries Lafayette, Anthropologie, McElhinneys, Monsoon, Jules B, Cavells, Pamela Schiffer, Morley Stores, Maison et Vie, Jessimara, Bob and Ted, Gerrards Fashion and Sister, to name a few.

Fashion, hand-made bag and accessories - Made in Sicily.

Cecile Massabie and Catherine Gomez from the Paris department store Galeries Lafayette said, “We have found some great brands at Pure London - We loved Babachic Bags from India, they were very cool. Sorbet swimwear was great. We found some lovely and great quality dresses in Chico Soleil.”

G.W.D.

Bimbola Akinloye from ASOS said, “I really enjoyed the trend update, I found it insightful and relevant for true Gen Z or even the broader customer who wants to dip in and out of the trend. The styling and direction of the catwalk were great. It was fun, bright, and young and showcased brands relevant to ASOS. Navigating Pure London has been easy, with the separate destinations, it's been easy to find exciting brands and things I need.” 

Wendy Farlow from Appleby & Shaw in Shropshire said, “I picked up some good tips from the presentation this morning on strategies for thriving in a changing landscape. The catwalk was also great. It's nice to get some reassurance that we are doing the right thing in our store. Brilliant to see Onjenu and Elisa Cavaletti at the show, every brand is looking great.” 

 #TOGETHERBAND by BOTTLETOP

Another focus of Pure London has been to continue to draw attention to Sustainability, one of the biggest challenges facing the industry.  Priding itself as an entirely unique feature of Pure London, the Sustainable destination showcases a carefully curated selection of environmentally conscious exhibitors leading the way in addressing their environmental and social impact and for the first time this season supported by #TOGETHERBAND by BOTTLETOP, the Sustainability Hub that offered retailers advice and access to the Independent Retailers Sustainability toolkit and the content programme delivered educational seminars and panel discussions.

Doué 

Sustainability consultant and RETHINK Retail Top Influencer 2023, Steve Lister presented his talk on "Sustainable Success: Empowering Small Independent Businesses with Strategic Sustainability".  Having worked with brands like Tommy Hilfiger, Levi’s, Nike, Calvin Klein and Adidas, Lister emphasised the importance of acting now, ‘Sustainability is now a global focus. We’re entering a new era of Conscious Capitalism where sustainability strategies and metrics add value to businesses of any size. The UN’s SDG’s are more important than ever and can be used to create a framework strategy for any retailer of any size. There are 6 key pillars to consider when strategizing these; Store Design, Sustainable Materials, Supply Chain Partners, Product Manufacturing, Packaging and Logistics and End of Use Recycling. It’s worth noting that 80% of the environmental impact of a product is determined at the early design stage so understanding the full circularity of your business is imperative to implementing a strategy for change.” 

Phoebe Potter
Edingburgh College of Arts
Graduate Fashion Week

Event Director Sandrucci added, “I have been blown away by the overwhelmingly positive response from buyers this season, commenting on the amazing new brands and the added extras you get when visiting Pure London – the catwalk, the information on trends and the line-up of speakers.” 

This positivity was echoed from exhibitors across the show floor.  Sarah Jemirifo Founder of Hydration London said, “This is our first trade show, we only launched three months ago. We've got an established customer base in Dubai and London already but to come here and tell our brand's story is amazing, the opportunities have been endless, from magazine placements to networking and getting our name out there. Our traffic has been amazing, our designs stand out so people double-take as they walk past, and we've been approached by quite big brands like ASOS. The response has been overwhelming, and our expectations have been exceeded.” 

Ines Martinez from Vilagallo said, “It has been a really good and very busy show for us, Monday particularly was amazing!  We love our location right at the front of the show attracting a lot of attention and we have found great new customers.”  Palladio, fashion agents for Vilagallo among other brands showing at Pure London shared this enthusiasm and Millie Vickers commented, “Pure London is good for us because it really suits the collections that we bring. We have seen a lot of Irish customers here and we know there are buyers who do all their buying here at Pure London.” 

Paisi / Style that never ends

Paola Noguera from Casa de Coco said, “This is my first trade show ever and it’s been really interesting. My goal was to get 10 to 20 strong leads and we’ve hit our target, so I’m happy. The organisers have been very helpful and accommodating, they’ve checked on me several times a day, with it being my first time doing a show which was amazing. I will attend again, you can see the fruits of it, those connections are the only way you’re going to branch out.” 

Melissa Oosterwolde CEO of Melissa Oosterwolde said, “This is my first time exhibiting in the UK! I did my research and discovered Pure London is really the place to be to break into the UK market! The show has exceeded our expectations as we’ve been approached by retailers from Ireland, Scotland and America, and made orders! I would say that the Netherlands trade shows have more European retailers, whereas here it is far more international.” 

BEAUUT / MARYISA

Paul Darling Woods, Director of Pink Lemons said, “This is the first trade show since the pandemic and being back has been great!  We are right at the entrance which has been fantastic as people come straight to us. This is our most successful show ever, we’ve made a lot of orders, spoke with a lot of old clients and new, big retailers.” 

Shelly Herring from Another Sunday said, “We launched nine months ago, so Pure London was our first trade show in February, and we have returned this season. We’ve received orders from current customers and brought new customers on board which is amazing. We have also been approached by other brands for collaborations which is exciting.” 

Malaika Ewande Founder of Vesuvius
Photo from PURE London

George W. Davies

On the Pure London catwalk, Trend Forecaster, Malaika Ewande Founder of Vesuvius introduced four key SS24 trends to buyers, Tech Artistry, Romantic Wanderer, Soothing Luxury and Freaks & Geeks. Powered by the birth of a new digital landscape, Tech Artistry brings together neo-machina and nature-verse. Colours here combine neon pops of yellow and pink, with vibrant metallics in gold and lilac with green tones rooted in nature.

Romantic Wanderer, the ultimate antithesis to Tech Artistry, brings a dreamy romantic character in her feminine era. Built from culture and embedded in empathy and respect, Romantic Wanderer is very compassionate, and calm; a new form of luxury that’s welcoming, looking for taste in tenderness. Colours here eschew traditional pinks and opt for bright coral, moss greens, rich burgundies, tonal greys and pops of blue hues that can be styled together for an elegant luxury.

Soothing Luxury is a celebration of muted taste; smooth and geometric this trend is about quality. Taking inspiration from brutalists and architecture, colours combine copper and gold textures with elemental shades of stone grey, green and browns. Quiet Luxury translates into codes of essential minimalism.

The final trend, Freaks & Geeks is one of the most important trends in the industry right now, that isn’t going anywhere fast. A social trend, Freaks & Geeks is a celebration of identity and individuality, not just visual but cultural. Cemented in the joyful, the colour range is primaries of Red, Cobalt, and Yellow are contrasted with Pinks and Mint Green. There are no rules in this trend, it’s creative but care-free.

Olivia Pinnock, Pure London’s Sustainability Ambassador chaired a panel on circular fashion joined by Cameron Saul CEO & Creative Director BOTTLETOP & #TOGETHERBAND and Harriet Saywood-Bellisario Founder & Designer Saywood. Cameron Saul said, “The fragility of our planet has touched each of us personally.  So how can we use the incredible power of the industry to transform how we use fashion and how can we be innovative and creative or regenerative in the materials that we use.” Harriet Saywood expressed her belief that brands need to take ownership of a product throughout its entire life span, starting with how materials are sourced, to being designed ethically and with longevity to ensuring that at each stage thought is put into repairing, and repurposing and ensuring any waste material is put to use by others in the community. 

Pure London will return to Olympia in Kensington, London, on the 11-13 February 2024.

All photos by Lucia Carpio unless otherwise stated.

Trade Fair: George Davies To Headline Pure London Content Programme in July

by Staff Writer

UK retail legend George Davies will be a keynote speaker at the PURE London* international fashion trade fair this July, the organisers has announced.  The event will take place at the iconic Olympia in London's Kensington July 16-18 2023. 

George Davies
Photo from PURE London

Known in the industry as a master of the retail world with a career that spans more than four decades, Davies is widely acknowledged as the most successful fashion innovator and designer of his time and is renowned for revolutionising the British high-street. 

Davies is credited with creating three of the UK’s most successful fashion businesses, NEXT, George at Asda and PER UNA at Marks &Spencer. Davies paved the way for many brands to flourish by transforming the retail landscape.  His latest venture is the GWD brand which was launched to the UK at Pure London in February earlier this year.

At his talk session, Davies will be joined on the Pure London catwalk by prolific trade journalist and author Eric Musgrave, formerly Editorial Director for Drapers magazine, Founder of FHM and CEO of The UK Fashion & Textile Association.  Musgrave has written for many of the most respected newspapers and magazines in the UK and abroad and published his own coffee table book, Sharp Suits.  

Davies and Musgrave have a long-standing friendship within the fashion industry setting Musgrave as the perfect partner for this not to be missed interview with Davies discussing his career, his thoughts on the UK fashion market today, the future of UK retail and more.

Davies will also be showcasing the latest collection from his contemporary fashion brand GWD as a Pure London exhibitor. A feminine collection that includes Davies’ signature mix of occasionwear and smart-casual attire the collection includes fine embellishments, intricate lace designs and beautiful trims, bold prints and vibrant colours.

Gloria Sandrucci, Event Director at Pure London says, “We are incredibly excited to welcome such an icon of the retail industry to Pure London.  Davies keynote will not only look back on his hugely successful career and the impact he has had on the UK fashion market but also address the future of fashion and the challenges facing brands and retailers today. The next edition of Pure London in July aims to deliver many insightful conversations and we look forward to revealing more details of our content programme and fantastic line-up of speakers.”

 The upcoming edition of Pure London will take place at Kensington Olympia in London, 16-18 July 2023. 

* Pure London provides a global platform for international womenswear, accessory and shoe brands and designers to meet with the UK buyers, agents and showrooms and is held twice a year to showcase the best of the season’s must-have collections, latest trends, and exclusive business insights from around the world.

Premiere Vision Paris to launch one-off event FASHION RENDEZ-VOUS this summer

It is vitally important for people to have physical contact, to connect and network with one another in the traditional way as far as trade fairs are concerned.  Thus it is interesting to learn that  one of the fashion and textile industry’s most crucial trade events, Premiere Vision Paris, has announced that it will launch a new one-off, one-time event entitled Fashion Rendez-Vous  running from June 30th to July 1st 2021, to take place at a new central Paris venue: the GRAND PALAIS ÉPHÉMÈRE.

This is timely in response to the French Government’s recent announcement that trade shows will be reopening as of June 9, with the implementation of a new health passport.

Organisers say this new event is a one-shot format adapted to the time period and the market demand, aimed to bring together an international offer, presented by exhibitors or their agents. Exhibitors who meet Première Vision's selection requirements and who have committed to Première Vision Paris.  Targeted visitors are French and European.

"We wanted to provide a reunion event for everyone involved in the businesses participating in Première Vision Paris. Most of our exhibitors have told us how eager they are to see their clients again. We are very lucky to be able to hold the event in the Grand Palais Éphémère, an amazing new temporary exhibition space right in the heart of Paris, on the Champs de Mars between the Eiffel Tower and the École Militaire. It's a superb setting for a return to trade fairs," says Gilles Lasbordes, General Manager ofPremière Vision.

The Grand Palais Éphémère is a indeed an architectural feat enjoying a unique location designed by architect Jean-Michel Wilmotte and built by GL events. 

Installed on the Champ-de-Mars at the beginning of 2021, it will remain in place until the end of the Olympic and Paralympic Games in Paris in the summer of 2024. A structure that can be dismantled and reused, built from sustainable materials - a project fully in sync with today's environmental imperatives.

Meanwhile PV orgasnisers have also announced their other Denim Premiere Vision events that will be staged in the following months.  First on list is the 2nd edition of the Digital Denim Week, followed by another physical show in Superstudio Piú in Milan slated for October 13 – 14, and a third event in 2022 on May 17 and 18 in Arena Berlin.

Images from Premiere Vision Paris.