Happy Chinese New Year of the Snake 2025!

The Chinese "Lunar" New Year celebrations begin on January 29 this year, bringing festivities to communities around the world. According to tradition, the celebration lasts for 15 days, with each day carrying its own special blessings and significance.

Just Cavalli necklace featuring a snake pendant in plated gold and colourful stones.
Photo by Lucia Carpio

In 2025, we welcome the Year of the Snake, as the Chinese zodiac follows a 12-year cycle, assigning an animal sign to each year.

The snake is regarded by many as the most tenacious of the 12 zodiac animals and is often seen as mysterious and enigmatic. In Chinese symbolism, those born under this sign are said to have sharp insight and exceptional intelligence.

In keeping with tradition, we extend our warmest wishes to all who are celebrating—may this Chinese New Year bring prosperity, good health, success, and happiness.

New Sportswear Collection: Stone Island launches new capsule collection to celebrate the Lunar New Year

On January 29, 2025, people around the world will celebrate the Lunar New Year, ushering in the Year of the Snake on the Chinese Zodiac calendar.

Photo credit:  Stone Island

One of the brands marking this occasion is Italian sportswear brand Stone Island, which has unveiled a special collection titled “Year of the Snake ‘025.” Drawing inspiration from the snake’s symbolic association with renewal, transformation, and spiritual growth—as well as its traits of wisdom, creativity, and intuition—Stone Island has crafted a dynamic capsule collection with distinctive elements like red stitching and modular, detachable features.

Photo credit: Stone Island

The collection features outerwear, trousers, sweatshirts, T-shirts, shorts, and accessories including a baseball cap and a messenger bag. These pieces are distinguished by contrasting red details, from wavy quilting and stitching to embroideries inspired by the snake zodiac sign and the iconic Stone Island Compass logo.

The outerwear and accessories are made from Stone Island’s signature nylon metal fabric, crafted with ECONYL® regenerated yarns and finished with the brand’s hallmark garment-dyed process. A standout jacket features detachable sleeves, allowing it to be transformed into a vest, while red stitching and embroidered accents enhance its design. The material’s signature iridescence is achieved through the interplay of a coloured weft and undyed warp.

Sweatshirts and Bermuda shorts in cotton fleece feature large red embroideries of the Stone Island Compass logo, created using a unique technique that gives the detail a handcrafted look.

To complete the festive theme, each piece comes packaged in a bright red bag adorned with a silver Stone Island logo.  According to the Chinese, red is an auspicious colour.

The “Year of the Snake ‘025” collection is available now through Stone Island’s webstore and physical stores across the APAC region, with a global release anticipated in the near future.

Edited by Lucia Carpio.