Waitrose launch Plan Plastic - The Million Pound Challenge

“Plastics” is today a hot topic.  Or should I say a major concern.  Hailed as a valuable invention of the 20^th Century that served so well in our daily lives , plastics however has become today an environmental problem - especially those made for single use only.  

David Attenborough’s Blue Planet TV series woke up the world  to the plastics problem directly affecting and polluting our oceans.  Since then we have seen on our screens and online metres of footage of vast islands of plastic waste floating in our open seas that have shocked us to this rude awakening that all fish are now contaminated with  some degree of micro plastics, according to environmental experts.   

SEAQUAL ™ converts plastic waste to filament yarns.
Photo © Lucia Carpio.

It is somewhat comforting to learn that a growing number of retailers are announcing their plans to do something about it, from sustainable sourcing to working towards plastics-free packaging and various efforts to reduce plastic pollution.

UK supermarket chain Waitrose & Partners have just launched a scheme called Plan Plastic - The Million Pound Challenge to award grants of between £150,000 and £300,000 to a ange of organisations using money raised from 5p carrier bags.

Tor Harris, Partner and head of corporate social responsibility, health and agriculture for the supermarket, said: “We hope the fund will help new and effective ways of accelerating action to rethink how we all use and dispose of plastic now and in the future.”

Applications could be from projects encouraging and enabling recycling, campaigns raising awareness and changing behaviour, or initiatives inspiring new ways of shopping and consuming.  Schemes focusing on fining alternatives and increating reuse of plastics in the food, agriculture and farming industries are also welcomed, along with those aimed at preventing micro-plastic pollution.

Trewin Restorick, founder and chief executive of environmental charity Hubbub, which is working with the retailer on the fund, said: "We'll look out for entries that show a tangible impact and have a longer-term legacy beyond the grant funding stage."

Applications will be accepted at planplasticfund.com until 24 February and the chosen grantees will be announced in May.

So if you are taking action to reduce plastic pollution, your project could benefit from the £1 million fund launched this week by Waitrose.

Fashion and Sportswear brands take urgent action to utilise recycled material waste

SEAQUAL ™ changes plastic waste to filament yarns.
Photo © Lucia Carpio 2018

There is no time to wait and see with the critical problem we are facing on this planet after many years of not realising the damage that plastics, despite their amazing range of usefulness, have contributed to polluting our environment, our oceans, our cities, our countryside, and affecting the health of all living beings, ourselves, our nature and our wildlife.

The BBC nature programme Blue Planet II had driven the message hard and highlighted the immense urgency we are facing in one of their critically-acclaimed programmes hosted by nature guru and UK national treasure David Attenborough.

One shocking fact we have learned is that less than 50% of the 480 billion plastic bottles sold in 2016 were collected for recycling. It is indeed a responsibility of all of us to take action and tackle this irreversible global crisis.

Sundried sportswear made from
recycled plastics.

While politicians, activists and environmental agencies are reportedly taking action plans to promote recycling and minimising waste, many companies and brands are giving new lease of life to recycled plastic bottles by turning the waste into new ethical and environmental friendly products.

One such company is activewear brand Sundried whose sportswear range is made from 100% recycled materials including plastic bottles.

While helping to clean up the global excess of plastic bottles which would otherwise take thousands or even millions of years to decompose naturally Sundried are also reducing harmful emissions and water waste used to create new textiles.

Sundried was founded by personal trainer and triathlete Daniel Puddick. His goal was to create a brand that his children would be proud to be associated with in years to come.

Puddick says: "Being a parent makes you think about the bigger picture for the world, so business for me now is more than just creating a financially successful brand."

From the ten-piece pilot collection launched in 2016, Puddick has grown Sundried in size and together with his small team of designers have created sportswear made from recycled materials whilst ensuring a low carbon footprint.

Sundried activewear made from recycled materials
including coffee waste.

Sundried founder Puddick adds: "Creating collections made from recycled plastic bottles and recycled coffee waste has been a really exciting part of this journey and we are continuing to research the best, ethically-sourced materials available."

Fashioned from Nature exhibition - Victoria and Albert Museum, London until January 27 2019.
Photo © by Lucia Carpio 2018.

Of course Sundried is just one of many brands and designers who are all too aware of the plastic crisis and material waste.  Designs by the likes of Nike, Calvin Klein and Stella McCartney are on show among fashion specimens highlighting the close relationship between fashion and the environment at the Fashioned from Nature exhibition currently on at the Victoria and Albert Museum (V&A) in London.  Forming an important of the exhibition is the forcus on practices in the fashion industry that threaten people, the lives and the environment.  Running until January 27 2019, this is billed as the first UK exhibition to explore the complex relationship between fashion and nature over the last few centuries, from 1600 to the present day.

Recognising that urgent action is required quickly to tackle marine plastics pollution, a Spanish company of textile fibres has recently unveiled its commitments to initiate a new eco-friendly yarns called SEAQUAL ™ filament yarn made out of plastic waste retrieved from the ocean.

Seaqual 4U was founded in 2016 to tackle marine pollution with as a starting point the recovery of plastic waste collected in the oceans and recycling them into a range of continuous and discontinuous yarns.

Its ingenious plan is to dredge then upcycle plastics from the bottom of the sea and turn them into fibres and yarns.  The company partners with some 400 fishing boats off Spanish coasts that help it to collect the plastic waste.

The company has thus set up a virtuous chain involving various stakeholders in the textile industry including spinners, weavers and brands. 

SEAQUAL ™  fibres is a real catalyst engaging the entire textile industry and thus inspire consumers to buy products made of sustainable fabrics made from recycled plastics.

New innovations from SEAQUAL ™ will include exclusive yarns in staple fibres for blending with other fibres such as recycled cotton, Tencel ® , viscose, wool, linen and will be available as both continuous and discontinuous versions in their natural ecru shade or dyed into different colours. 

SEAQUAL ™ - The fibre created from marine plastic waste

While products made of plastics have penetrated all areas of our lives, from toys to household and kitchen items to packaging and many, many more, today sadly, much of plastics are also found discarded in the sea or washed up on shores and beaches, and plastic pollution affects marine life, eco systems and even our health. 

While recent research reveals that plastic at sea turns into toxic fish food and harm marine life and the environment, plastics floating in the oceanic accumulation zones, known as ‘garbage patches’, carry chemical pollutants whose levels seem high enough to pose a health risk to organisms that ingest them.  It is also estimated that 8 million tonnes a year of detritus end up as sea sludge, 80% of which sinks to the bottom.

Recognising that urgent action is required quickly to tackle marine plastics pollution, a Spanish company of textile fibres has recently unveiled its commitments to initiate a new eco-friendly yarns called SEAQUAL ™ filament yarn made out of plastic waste retrieved from the ocean.

From plastic waste to filament yarns.
Photo © Lucia Carpio 2018

Seaqual 4U’s ingenious plan is to dredge then upcycle plastics from the bottom of the sea and turn them into fibres and yarns.  The company partners with some 400 fishing boats off Spanish coasts that help it to collect the plastic waste.

The company has thus set up a virtuous chain involving various stakeholders in the textile industry including spinners, weavers and brands.

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