Interiors Fair: Decorex 2025 Returns to Olympia London this Autumn with Global Celebration of Luxury Interior Design

Decorex, the UK’s premier event for luxury interior design, will return to Olympia London in Kensington from 12 to 15 October 2025, promising an immersive showcase of the very best in international high-end interiors. Featuring more than 280 brands, the event is a hub for cutting-edge design, craftsmanship, innovation and sustainability, drawing designers, architects, and industry professionals from across the globe.

Hyde House - Chelsea Collection

This year’s show will highlight a wide array of high-end furniture, lighting, fabrics, wallcoverings and wallpapers, and bespoke interior pieces, offering attendees a glimpse into the future of luxury living.

Linwood - Maru Songbird in Crimson

British Craftsmanship at the Forefront

Among the standout exhibitors is Sofas & Stuff, a British furniture brand that puts customisation at the core of its ethos. Each piece is handcrafted to order in Lancashire, and at Decorex, the brand will unveil ‘Fabrication’, a new campaign celebrating textiles with its largest-ever fabric release — 211 options including textured linens, rich velvets, subtle checks, and intricate prints.

Sofa & Stuff - 2 Stockbridge 3-Seater Sofa

Also representing British design, Linwood will present new printed linens, velvets, and embroideries, alongside its existing collections known for playful, nature-inspired patterns. 

Meanwhile, Woden & Wyld, experts in bespoke furnishings for the luxury hospitality sector, will display their new custom-made ‘Tosato’ chair featuring Annecy upholstery, along with an accompanying coffee table and decorative boiserie.

Woden & Wyld Poltrona

Longbarn will return with its celebrated range of natural fibre carpets and rugs, made from premium materials such as mohair, combed and felted wool, mercerised cotton, and eucalyptus — all crafted by artisan specialists.

Louise Heighes Studio

Adding artistic flair, Louise Heighes Studio will exhibit sculptural leather wall panels, each inspired by the flowing forms of nature and meticulously crafted from sustainably sourced leather.

International Presence with French and Portuguese Design Highlights

A key focus at Decorex 2025 will be international design excellence, with France and Portugal taking centre stage. The event partners with French Living in Motion, an organisation that promotes French furniture and lifestyle design globally.

Participating French brands include:

Biobject, with over 50 years of experience in contemporary furniture for luxury hotels and homes.

Collinet, established in 1887, will unveil the ‘James’ armchair and ‘Robin’ collection, designed for refined interior and hospitality projects.

CVL Luminaires - Paradoxe Chandelier

CVL Luminaires will launch the bold ‘Paradoxe Chandelier’ alongside its elegant ‘Ruban’ and ‘Carta’ lighting ranges.

Maison Gatti, renowned for its Parisian rattan furniture, will showcase an expansive collection of outdoor and indoor pieces.

Moissonier - Medaillon

MOISSONNIER, cabinetmaking since 1885, presents its new ‘Fontenoy’ bookcase and tartan-accented seating.

Philippe Hurel brings the debut of its ‘Yumi’ armchair and new designer collaborations.

SCHMIDT, bespoke furniture specialists, will launch new kitchen, lighting and interior product ranges.

From Portugal, AIMMP (Portuguese Association of Wood and Furniture Industries) will present leading brands including:

FRATO, a luxury interiors firm.

Alberto Dias Barbosa, LDA, a renowned furniture and kitchen manufacturer.

VISTA ALEGRE S.A., known for elegant porcelain and tableware.

Innovation in Natural Materials and Surface Design

Lithos Design - Tweed Greige backlit wall

Adding to the international flair, Italian marble company Lithos Design will display innovative pieces such as ‘Quinte’, a new marble and metal divider, alongside 3D LED backlit marble wallcoverings, and ‘Odette’, a collection of sculptural marble tables and furniture.

Decorex 2025 promises to be an unmissable event, once again cementing its reputation as the leading platform for discovering luxury interiors, artisanal craftsmanship and global design trends. For those working in interior design, architecture or product manufacturing, Olympia London this October will be the definitive destination.

For more information and tickets, click HERE.  

Trade fair: Pure London champions UK Fashion this July

UK retail stalwarts as well as new and celebrated brands will be among the diverse showcase of British brands that will take part in the Pure London fashion trade fair slated for July 16th-18th 2023 at the iconic Olympia London in Kensington. 

Billed as the UK’s largest Festival of Fashion and a trade collective of global fashion designers, brands, buyers, creative minds and inspiring trends, Pure London plays a crucial role in fostering business growth, facilitating collaborations, and helping trade visitors to stay updated with the latest trends and advancements in the fashion industry.

GWD

The UK is the third largest apparel and footwear market worldwide with a market size of approximately £58 billion, according to UKFT report - Compendium of Industry Statistics and Analysis. It highlighted that there were 34,045 businesses operating in the UK fashion and textile sector in 2020, across retail, wholesale and manufacturing. Of these, 16,965 were retailers, 8,825 were wholesalers and 8,245 manufacturers.  

Such is the huge influence of the UK market on global fashion that includes trend leaders, design experts and sustainability innovators.  The July edition of Pure London will be a valuable source for UK brands that will demonstrate the strengths of British design and style.

Among the exhibitors is quintessentially British lifestyle brand Joules which returns to Pure London after nearly a decade of absence from the show and GWD the latest brand from retail legend George Davies.  

Nova Of London

Other British brands include Lily & Me, One Hundred Stars, ONJENU, Mirla Bearne, Nova Of London and Pink Lemons.

Premium lifestyle brand Joules was established almost three decades ago. Known for classic styles designed for an outdoor lifestyle that reference contemporary twists and unique prints, it has been a favourite of high streets and premium department stores across the UK. Tom Joule, Chief Brand Officer at Joules says "We’re thrilled to be returning to Pure London and reconnecting with our industry peers and valued partners. We’re looking forward to sharing our passion for British design and captivating attendees with our Spring Summer 24 range, which was truly built with our customer in mind and feels like a fresh move-on from previous seasons."

The GWD brand includes womenswear and children's wear and follows George Davies' signature mix of occasionwear and smart-casual attire.  Characterised by attention to detail, pieces feature beautiful embellishments, intricate lace designs and subtle trims paired with bold prints and vibrant colours. 

Returning to Pure London for a second season, GWD is the latest collection from the iconic retailer George Davies renowned for transforming the landscape of UK retail over his illustrious career by launching Next, George at ASDA and PER UNA at Marks & Spencer.  

Ethical fashion brand, Mirla Beane, aims to champion the next generation of designers and local makers empowering them to create sustainable fashion that is design-led, sophisticated and beautiful.  Inspired by nature the modern range features strong pops of colour, bold prints, ballooning sleeves, and curving seams creating a style driven and feel-good collection.  Sustainable lifestyle brand, Pink Lemons, is inspired by harmoniously blending the Cornish lifestyle with a love of traditional Indian fabrics and prints.  Traditional printing techniques in colours that range from muted to bold adorn vintage and recycled fabrics to create a beautiful and feminine collection.

One Hundred Stars

Personality filled One Hundred Stars returns to Pure London this season with a timeless collection that takes inspiration from classical and historical designs.

ONJENU was created out of a love of print, colour and femininity and references the iconic fashion of the 50s, 60s and 70s.  while Nova of London will showcase a one-stop-shop collection with distinctive style and a mix of innovative and wearable designs that are on-trend and affordable. 

 Gloucestershire born, Lily & Me, is famous for beautiful prints and easy wear styles that are inspired by arts, crafts and the natural world and will present a joyful and colour-filled collection.

Gloria Sandrucci, Event Director at Pure London says, “We are excited to welcome so many amazing brands from the UK to the July edition of Pure London.  It is fantastic to see UK retail stalwarts such as Joules and George Davies choose Pure London to showcase their collections. The UK fashion market is truly diverse and showcases the best of British style, design innovation, and heritage.  Buyers and visitors to Pure London will find authentic brands with exciting collections.”

Pure London provides an international platform to hundreds of collections and brands, shaping trends, leading the conversation on sustainable, circular and responsible fashion, and providing industry leading educational seminars and content to thousands of buyers.