Made To Be Remade collection in Chasing Circularity unveiled by adidas at Design London

Germany-based sportswear brand adidas presented Chasing Circularity exhibition during Design London Festival in September 2022 to showcase the progress it has made to drive its sustainability progamme.

Trade visitors were treated to the latest innovations through the one-off exhibition at Greenwich Peninsula.

One of the key focus of the exhibtion  was the unveiling of a tracksuit under the adidas by Stella McCartney brand, which was described as a “first of its kind sportswear garment designed to demonstrate the potential of a circular fashion ecosystem”.  

The gender-neutral tracksuit was made using viscose and was designed in collaboration with an EU Consortium.   It will be available from 6 October.

In charting adidas' journey since the launch of its FUTURECRAFT.LOOP programme introduced in 2019, the company's Senior Director of Sustainability Concepts (Footwear and Apparel), Paul Smith, (pictured here|) said the exhibition was to give visitors a look into adidas' "made to be remade" journey to push further into sustainability.  

He said adidas wanted to show how it has progressed from having its first shoe made entirely from one material, and then ground down to be remade into a new product after use, thus kick-starting the brand's circular transition towards producing a wide range of products.

By using a unique technology, consumers can wear the new adidas by Stella McCartney tracksuit until it’s worn out, and then return it by scanning the QR code on the adidas app. The product can be sent back to Infinited Fiber Company’s recycling stream where it can be broken down to be reused. This is an advantage of its Made To Be Remade concept to ensure less waste goes into the fashion eco-system.

When adidas first revealed FUTURECRAFT.LOOP in 2018/19, its’first shoe made entirely from one material was ground down and remade into a new product after use, and kick-started the brand’s circular transition towards producing a wide range of goods.  

Smith said the latest Made To Be Remade apparel and footwear collections have been made in collaboration with an EU Consortium, demonstrating the potential of a circular fashion ecosystem.

Across a three-year timeline, the consortium collected and sorted post-consumer end-of-life textiles, which using pioneering Infinited Fiber technology, have been regenerated into a new textile fiber called Infinna™️. Made from 99% post-consumer textile waste, Infinna™️ looks and feels just like virgin cotton. Infinna™️ fiber, which by fiber name belongs to the viscose family, is then turned into a yarn blended with organic cotton for garment production.

Creating an innovative piece for its Made To Be Remade program, this unique technology means consumers can wear the new adidas by Stella McCartney sportswear set until it’s worn out, and then return it by scanning the QR code on the adidas app. The product can be sent back to Infinited Fiber Company’s recycling stream where it can be broken down to be reused, ensuring less waste goes into the fashion eco-system.

As part of the collection, adidas also unveiled its latest Made To Be Remade Ultraboost running shoe, which was initially launched last year. 

Meanwhile the label’s Terrex Made To Be Remade Padded Anorak, an insulated jacket made with the new loop creation process, is a trail-ready piece that provides a better alternative to the standard economy of make, use and dispose.  Smith added that this Anorak is a great example of how adidas can bring in more and more complexity into a product.

Photos © Lucia Carpio 2022 taken at the adidas Chasing Circularity exhibition during Design London Festival held in September 2022 in Greenwich Peninsula.

London celebrates as design capital of the world featuring London Design Festival, London Fashion Week, Planted and Design London

Tin Drum debuts a ground-breaking new installation, Medusa, in The Raphael Court at the Victoria & Albert Museum in London's Knighsbridge as one of the main features to celebrate London Design Festival.
Produced in collaboration with acclaimed Japanese architect Sou Fujimoto, Medusa is an eminent visualisation of architecture in a Mixed Reality medium, examining the interrelation of nature and art.

The 19th edition of London Design Festival takes place across the city from 18-26 September 2021.

Design Districts are a key component of the Festival makeup with each Design District constituting a cluster of events within a short walking distance of each other, enabling visitors to navigate over 200 events and geography of the city. More information on each Design District coming soon.

With The Unboxing Show at King's Cross Design District, artist Peter Marigold is bringing back the nostalgia of creating cardboard models and highlighting the potential of the material that is usually considered as consumer waste. He has invited a global cohort of creatives to design an object that can be made in cardboard.

Confirmed Districts for LDF21 are Brompton; Clerkenwell; Design District at Greenwich Peninsula; Islington; Kings Cross; Mayfair; Park Royal; Shoreditch Design Triangle; Southwark South; William Morris Design Line (in Walthamstow that begins at Wood Street and ends at Blackhorse Road).

Concurrently London Fashion Week presented by Clearpay returns September 16-21 2021, joining in the celebration of the cultural reopening of London with an line-up of fashion and accessory designers.  Throughout the event, all digital content is available on the platform online with no log-ins or passwords required.

Meanwhile Design London 22-25 September 2021 is making its debut during London Design Festival 2021 to showcase a curated selection of cutting-edge furniture, lighting and contract interiors brands as well as collaborations with renowned and emerging designers.

Situated in Magazine London alongside a dynamic new Design District on Greenwich Peninsula, the inaugural Design London will feature a multitude of international brands, including esteemed Italian brands Ethimo Design; Penta and Artemide, Danish brand Fritz Hansen, as well as bespoke sculptural lighting company Cameron Design House who will reveal new contemporary brand Empty State. 

Defined by its modern architectural form, the venue provides a striking blank canvas for showcasing the very best in contemporary design, while functional and outdoor spaces provide a means for large-scale creative expression. Positioned on the banks of the River Thames, it offers uninterrupted views across Canary Wharf and is directly accessible by tube, road, river, air and cable car.

Highlights include “Discussions at Design London,” which will be opened by British-Nigerian artist Yinka Ilori. He will welcome guests through a kaleidoscopic tunnel of colour, inviting them to take a seat in his joyfully-designed auditorium, Transparency in shades of colour. The line-up of speakers includes Henry Holland, Eley Kishimoto, and Pearson Lloyd.

Returning this year is Planted (23 to 26 September 2021 at Coal Drops Yard, King’s Cross) as part of LDF which is based around the principles of biophilic design, bringing together a talks programme, various installations and plant-based products, with a focus on sustainable design brands who are dedicated to preserving nature.

Another notable London venue is the Victoria &Albert museum in Knightsbridge which during 18 to 26 September is hosting projects, installations and exhibitions by designers that look at design and its relation to climate change, showcasing projects that explore a low-carbon future, the circular economy and climate justice. Installations include a collaboration between mixed reality studio Tin Drum and Japanese architect Sou Fujimoto, who will premiere an installation called Medusa: Architecture + Reality.

Images from London Design Festival website.