US company Eastman, the maker of sustainably
sourced Naia™ cellulosic filament yarn, announces the expansion of its Naia™
fiber portfolio at PV Paris this week where it has a booth as
well as a stand in the Smart Creation area.
Eastman’s global marketing director of textiles Ruth
Farrell said, with the introduction of its new cellulosic staple fiber, Naia™
offers another versatile eco-conscious material choice for sustainable fashion.
“We have been working with a strong network of innovative
spinner partners around the world to introduce our new Naia™ cellulosic staple
fiber. Working with our value chain
partners, we’re facilitating quick and easy access to Naia™ fibers for our
mills, and ultimately brands, regardless of their location.”
Naia™ staple fiber
has inherent softness, is quick drying and reduces pilling. It blends well with
other eco-friendly materials, such as Lyocell, Modal and recycled polyester—to
produce sustainable fabrics and garments that are ideal for everyday wear.
Eastman will be working with several best-in-class spinners
worldwide to create Naia™ staple fiber, including Karacasu Tekstil in Turkey,
Shandong Long Run Textile and Dezhou Huayuan Eco-Technology on Mainland China,
Pratibha Syntex and RSWM Ltd. in India and Linz Textil in Austria. These
industry-leading spinners blend Naia™ staple fiber with other sustainable
fibers to meet the needs of manufacturers across the globe.
Meanwhile, the Austria-based Lenzing Group announced the introduction of Eco Pure technology which enhances the production of environmentally responsible modal fibers for the textile industry.
Over the few past years, brands have made conscious decisions to better understand their supply chain with a core focus on sustainability and transparency in clothing production. In light of this, Lenzing's TENCEL™ Modal fibers with Eco Pure technology are identifiable through a special identification technology, making the eco-fibers identifiable throughout all stages of the textile manufacturing process.
TENCEL™ Modal fibers with Eco Pure technology are produced exclusively in Austria mainly from beech wood sourced from sustainably managed forests across Central and Eastern Europe.
“The ongoing innovation in cellulosic fiber technologies and eco-responsible production processes has witnessed more sustainable fiber alternatives across the textile value chain. This has provided businesses and brands with new opportunities and perspectives to enhance product quality and improve sustainable practices," said Florian Heubrandner, Vice President of Global Business Management Textiles of Lenzing.
"The introduction of Eco Pure technology for TENCEL™ Modal fibers is providing brands and consumers with great comfort and more responsible environmental options. With sustainability in our DNA, we will continue to review customers’ feedback to develop and produce high-quality fibers that suits their needs and preferences.
“For the TENCEL brand, ensuring a sustainable supply chain has become very important, with a focus not only on ethical production, but also the actual fiber production process. In 2020, one of our main goals and a core business strategy will be to continue production of high-quality fibers that strive to set higher standards for industry sustainability and comfort. It is encouraging to see that the industry and consumers are paying more attention to sustainability. We believe that the popularity of sustainable fibers will continue to grow,” added Heubrandner.
The open platform and agency C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) representing and supporting responsible fashion and smart textile business, kicks off the new season kicks off with participations in the Smart Creation area at Première Vision Paris, where C.L.A.S.S. will also introduce new partners. Joining the Material Hub are two “special projects - Co.lab and Mending for Good - and two special, smart and high performing fabric manufacturers - Dyntex and E.C.O. Kosmos by Italian Converter. New entries in the Smart Material Bank are Candiani Denim, Dyntex, E.C.O. Kosmos by Italian Converter and THE BLUE LAB. For the first time CO.LAB a brand-new business model wardrobe joins as a partner of C.L.A.S.S.
Other established C.L.A.S.S. members present at PV Paris are:
ROICA™, the very first sustainable premium stretch fibre presents premium collaborations for the wardrobe of tomorrow starting from G-Star Raw cutting-edge smart jeans and Licia Florio’s soft sports apparel as well as the very next level of responsible innovation.
Bemberg™ whose motto is Let’s Make it Circular! Is showing some of the most recent collaborations with GRS-certified partners such as FIVEOL, SMI TESSUTI, TESSITURA UBOLDI, INFINITY, SIDONIOS, MATIAS & ARAUJO, TINTEX, IPEKER, EKOTEN, PEZZETTI and BRUNELLO & G.CRESPI. Special focus on VelutineTM Evo, the new fibrillation finishing technology and tha collab with CAALO.
TINTEX presents NATURALLY ADVANCED EVOLUTION, the S/S 2021 collection and a new strategic approach to make the world a better place. Also showing new collaborations with Hanro, J.Lindeberg and Outlier.
Varvaressos’ new partnerships adopt SUPREME GREEN COTTON® - the groundbreaking water-saving, GMO-free and 100% traceable material: Fieratex, Joaps-Malhas, Mileta A.S. Taborelli, TINTEX Textiles and Verne et Clet.
Filo d’Oro launches a preview of the first cutting-edge treatment that waterproofs the original yarn and not the finished garment. And all this by respecting the environment: WUERRETEX.
Iluna Group, strengthened by this heritage, returns to Paris, this time to Première Vision, with an eco-sustainable lace collection and the brand new Yoga Capsule collection.
Italian Converter presents new materials and finishings of the E.C.O. KOSMOS croos-collection continuing its ethical and sustainable path and lso becoming partner of C.L.A.S.S.
Manteco presents The Manteco System: the integrated sustainable network making fashion circular, Made in Italy and 100% traceable and MWool, the next generation of recycled wool.
Working both as an open platform and an agency, C.L.A.S.S. is the strategical and influential source for responsible fashion and smart textile business. “Our mission is to support, coach and lead companies, brands and designers which are making a difference for a better future towards their sustainable goals”, explains Giusy Bettoni, founder and CEO of C.L.A.S.S. Eco hub. “Finally, the textile and fashion industry became fully aware of, committed and started to take action on the climate change emergency working as a system. It’s now time to go further and to achieve the next step. That’s why in 2020 we will be focusing even more on traceability, measurement and education”, continues Giusy Bettoni.
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