|
Italian company PIAVE MAITEX, one of the major European producer for elastic fabrics, underwear fabrics and sportswear fabrics, will be participating in EUROBIKE - the world’s leading trade fair for the cycling industry - presenting its high-performance jerseys known as AGAIN, a smart and technically advanced line, that balances performances, functionality and sustainable features.
 |
AGAIN line by PIAVE MAITEX
with ROICA™EF and perPETual
|
Two premium Global Recycled Standard (GRS) certified sustainable ingredients have been involved in the production of AGAIN: the premium stretch fibre ROICA™ EF – part of ROICA Eco-Smart™ Family – constructed out with more than 50% pre-consumer recycled content and perPETual high quality sustainable polyester born from a cost-effective process that reverses engineer consumer waste PET bottles.
Starting from two key high-tech, responsible raw materials as demonstrated by the GRS certification, the Italian manufacturer managed to create and deliver three unique functional fabrics, dyeable and transfer printable, that perfectly combine creativity, innovation, real performance and sustainability all at once offering comfort, performance, and tenacity.
PIAVE MAITEX was among the first textile manufacturers in Europe to get the certification of the quality system for the production and design of elastic fabrics according to the UNI EN ISO 9001 standard in 1996.
Then PIAVE MAITEX also obtained the "Trust in the textile" the Oeko-Tex® label - global synonym for responsible textiles manufacture, a concrete guidance for an increasing number of consumers who are becoming more and more sensitive to health and the environment and interested in get assurance over the quality of the products they are buying.
SCOTT Sports Racing Team chooses exceptional technical partners
Rosti, Sitip e ROICA™ by Asahi Kasei are the new technical sponsors for the SCOTT Racing Team
SCOTT Racing Team of Italy has chosen exceptional partners for Season 2019 to provide customized racing outfits dedicated to the team. The team has announced a synergy has been formed to produce high-tech clothing, that enable the team to fave varying climatic conditions, giving them light resistance as well as maximum comfort as perform in the hot summer months.
The partners are Japanese firm Asahi Kasei, whose ROICA™ premium stretch fiber is known for its quality and uniqueness; and Sitip, a leading Italian textile company specialized in the production of stretch warp-knitted and circular fabrics for sportswear.
Thanks to their fibres and fabrics and fibers, knitwear sport manufacturer Rosti, known for its technical excellence in terms of product and image, has designed and produced a fully customized cycling suit, both graphically and technically. Everything has been entirely worked and finished by hand.
According to SCOTT, the shorts are made with the technical THUNDERBIKE POWER fabric by Sitip, produced with the special ROICA Resistance™, mixed with polyamide for bi-elasticity and low deformability. The high density of the threads/cm enhances a compact construction to ensure excellent fitting, with high resistance to pilling, abrasion while providing maximum comfort. The shorts are then transfer-printed and enriched with rubber-back coated inserts by the low-edges to ensure better grip on the leg and consequently greater aerodynamics.
For the T-shirts which are totally transfer-printed, they are made using Bicimania of Sitip that guarantees high breatheability and quick drying, key for active sports during the summer season, and maximum comfort thanks to the ROICA ™ premium stretch fiber.
-----------------------------------------------------------------------------------------------------------------------
 |
| In Paris, at the Roger Vivier SS2019 presentation. Photo by Francois Durand/Getty Images For Roger Vivier |
Today we’re seeing a growing alliance not only between fashion and sport but also between luxury and sport, leading to the term “athluxury” - a blend of ‘athletic’ and ‘luxury’ - according to Pascal Monfort, fashion expert and founder of REC Trends Marketing, a specialist in sports, youth and street culture.
 |
| Photo © Lucia Carpio 2018 |
In his view, 2020 will be the pinnacle of this success, the ultimate incarnation of the love affair between sport and fashion.
Still it is remarkable to learn that Off-White is officially the hottest brand on the planet, according to the latest edition of the London-based Lyst Index. Over the last year the cult streetwear label has risen 33 places in the Index, now surpassing Gucci and Balenciaga at the top of the table for the first time.
Lyst said, thanks to a quarter packed with globally-hyped launches and collaborations, the Off-White buzz surrounding Virgil Abloh and his disruptive creative aesthetic continues to grow. Searches for Off-White across Lyst’s partner retailers are up 14% quarter on quarter, and Off-White is responsible for 3 out of 20 products in the hottest products lists.
Nike is the other sport brand on the list of top 10 brands in the index, having moved up five spots to take fourth place. Nike’s recent Just Do It campaign starring American footballer Colin Kaepernick helped boost total search traffic to its related pages by 13% quarter-on-quarter. Four out of the 20 hottest fashion products in the Index this quarter are by Nike. Continuing the popular Ugly Sneaker trend, Nike’s M2K Tekno replaced the Fila Disruptor as the most wanted affordable take on the look that had been pioneered by the Balenciaga Triple S (which remains in the men’s hottest products list for a second quarter.) The Nike shoe is the first product to appear in both the men’s and women’s hottest products lists at the same time on the Lyst Index.
 |
| Roger Vivier sports-inspired luxury footwear for SS2019. Pascal Monfort said: “80% of sneakers have never been run in, nor seen a gym. Sneakers have definitively become fashion footwear.” Photo by Francois Durand/Getty Images For Roger Vivier |
 |
| Photo © Lucia Carpio 2018 |
Pascal Monfort said: “What’s happening today is fantastic. Creativity isn’t dead, far from it. Together, fashion and sports can go a long way and we love that!”
He added that the power of collaborations is incredible "We’re seeing the most unexpected and most surprising ones: Marine Green x Oakley, Vêtement x Oakley… Nike x Off-White for the team Nigeria fielded for the 2018 World Cup (3 million jerseys pre-ordered) … Koché x PSG: even football can become fashionable and cool!"
The fact is that fashion designers love sportswear, said Montfort. The power of streetwear and sportswear designers is overturning norms. The most recent example is undeniably the appointment of Virgile Abloh (Off-White), a multifaceted American designer, as head of the House of Vuitton, an event which created quite a surprise in the fashion world.
Nevertheless, a series of collaborations with the biggest luxury brands and the creation of the “luxury” Nike City Ready line now places Nike on the pages of the leading fashion magazines such as Vogue.
August 2018
Team Great Britain triumph at European Championships 2018. Nike introduces new running gear.
I hope anyone who’s been watching the European Championships 2018 (held presently in Glasgow and Berlin until August 12th) are impressed with how well the British athletes are doing.
 |
| Great Britain's Reece Prescod won 100m silver in Berlin at this year's European Championship. Getty Images. Ahead of the European Track and Field Championships Nike celebrates three promising athletes and shows their hopes, training and preparations for the championship. Award-winning documentary film maker Ian Derry created Portraits of Speed. A three-part series relating the personal stories of these althletes: 1500/5000m runner Konstanze Klosterhalfen, 100m specialist Reece Prescod and 200m World Champion Dafne Schippers. "My vision for Portraits of Speed was to try and articulate what it takes to become faster“, said Derry. Iconic Berlin locations such as Tempelhof Airport and Messedamm Subway provide a rich urban backdrop as Derry reveals candid insights into the mindset of these elite athletes. |
On the field and track championship in Berlin, team GB’s Dina Asher-Smith won 100m gold while setting a new British record while Zharnel Hughes & Reece Prescod won 100m gold & silver.
Four-time Olympic champion Michael Johnson, a regular sports commentator on BBC, referred to GB’s success as a "new era", saying "I just hope these guys can continue on this trajectory - continue to improve and continue to win medals as the next World Championships come round and then the Olympics.
He added: "The new crop are thinking, 'I want to be up there with the best’."
Dina Asher-Smith was labelled as "world class" by BBC commentator Steve Cram, having triumphed in 10.85 seconds, the joint fastest time in the world in 2018.
 |
| World class athletes showcasing Nike's latest performance sportswear ahead of the European Track and Field Championships 2018 in Berlin. |
Shortly before the European Track and Field Championships, German sports brand Nike Running showcased the Nike Fast Lab's latest product innovations and fast running shoes that are ideal for both competition and daily exercise.
The Nike Fast Lab is open to all visitors this week for all to experience a series of training sessions, seminars and races.
June 2018
German heritage brand MCM debuts ready-to-wear and lifestyle collection at Pitti Uomo, Italy.
If you have a head for heights, you will like MCM's new unisex ready-to-wear collection with ample references to air-based sports.
 |
| MCM Fashion Show Spring/Summer 2019 during the 94th Pitti Immagine Uomo on June 13, 2018 in Florence, Italy. (Photo by Vincenzo Lombardo/Getty Images for MCM) |
 |
| Photo by Elisabetta Villa/Getty Images for MCM |
 |
| Photo by Elisabetta Villa/Getty Images for MCM |
 |
| Photo by Elisabetta Villa/Getty Images for MCM |
 |
| Photo by Elisabetta Villa/Getty Images for MCM |
 |
| Photo by Elisabetta Villa/Getty Images for MCM |
 |
| Photo by Vincenzo Lombardo/Getty Images for MCM |
 |
| Photo by Vincenzo Lombardo/Getty Images for MCM |
As primarily a luxury travel goods and accessories brand. MCM is today defined with a contemporary aesthetic attitude focusing on functional innovation through the use of cutting edge techniques.
 |
Photo by Elisabetta Villa/Getty Images for MCM
|
Today, through its association with art, music, technology and travel, MCM embodies the bold, irreverent and aspirational. The driving force behind MCM centres on revolutionizing classic design with futuristic materials.
 |
Photo by Elisabetta Villa/Getty Images for MCM
MCM x Pitti Uomo Presentation Credits: Creative Direction: Andrew Tomlinson; Music: Frederic Sanchez; Hair: Larry King; Make Up: Jenny Combs; Styling: David Bradshaw; Show Production: Karla Otto
|
Cross-pollinating its Western and Asian heritage, the brand draws reference from Munich to Seoul. Appealing to the Global Nomad generation - dreamers, creatives and digital natives - MCM’s millennial audience is ageless, genderless, empowered and unconstrained by rules and boundaries. This is New School Luxury, says the brand.
 |
Photo by Elisabetta Villa/Getty Images for MCM
|
Appealing to an international fan base, MCM is currently sold in 500 stores in 39 countries including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul and Tokyo.
No comments:
Post a Comment